37.2 Paris

When Coty called upon floral stylist Garance du Nord and photographer Inès Dieleman in early 2023 to shoot the campaign for their namesake perfume range, Infiniment Coty, the challenge was clear: to create 14 chimeras as a reflection of each fragrance.

Under the direction of Tifenn Aubert, creative director, Emilie Dejonghe, art director and Mathilde Manaud, creative producer, Garance was entrusted with a carte blanche for the project’s artistic direction. She created the 14 chimeras starting with hand drawn sketches and the selection of organic elements to represent the perfume’s scents, exclusively made of synthetic ingredients. 

Together with SFX Pauline Choffe, they worked to bring the chimeras to life as real compositions and works of art. Materials were elevated to new dimensions thanks to the help of local artisans: wood was sculpted, transparent thorns were made of resin, glassmakers blew glass to reflect the elements natural shapes. 

These extraordinary combinations of textures, ingredients and flowers were transformed through Inès Dieleman’s singular lens. The photographer had to create 14 unique universes for each creature, thanks to her careful and precise work on light to sublime each ingredient.

Oscillating between macro shots and micro, almost cellular, shots, senses are disturbed and new perspectives are unveiled. Yellow orchids become blue, patchouli mutes to red, aristolochia grows to great heights with its regal collar.

Through the looking glass a new world appears at the frontier between reality and fantasy, as a testament of the complicity and energy of this creative duo.